The Arrivals is a NYC based fashion line focusing on classic, architecturally-inspired garments crafted to last a lifetime and exclusively available online.
As a high-end NYC fashion line, The Arrivals required bi-weekly interactive campaigns, supporting multiple product launches. Creating new campaign designs in regular sprint intervals required standardization of the Arrival's branded visual design system and prioritizing high impact & fast turn over of designs.
The interactive e-commerce store was designed & developed to display the rich array of products in multiple-styles, with a focus on the consumer user navigation experience by creating sorting filters based on best selling, price or inventory.
Product detail pages needed to display rich imagery detailing the product's aesthetic as well as information regarding fit, materials, and allowing users to receive contextual information before making a purchase commitment. As well as designed to provide suggestions of similar product styles to leverage user interest.
As an e-commerce brand, The Arrivals needed mobile-first designs so users could view and purchase products across any device type, and a responsive website UX was designed & developed.
With an emphasis on its architectural roots, a structural & textured UI was created focusing on visually displaying compelling imagery and video content.
Lead product designer & front-end engineer responsible for the creation and implementation of interface designs for a responsive, cross-platform e-commerce web app. Translating marketing needs and promotions into a highly polished user experience, as well as designing and developing bi-weekly interactive campaigns, supported multiple product launches, and improved the site interface based on A/B studies.
UI/UX Design & Research